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Christian Dior opens boutique in Delhi

February 20, 2006 19:54 IST
International designer brand Christian Dior on Monday announced its foray into the Indian market and set up its first boutique in the capital.

"India is growing fast. Entering this market would mean good business for us. We want to establish our name and brand in India at the moment," Regis Rimbert, general manager (Middle East and India), Christian Dior said.

Rimbert said the company would set up another boutique in Mumbai within a year's time. "We will plan our further expansion thereafter," he said.

Asked about the kind of revenues Dior was looking at and when it expects to break-even, Rimbert said the focus would be to establish the brand in India rather than making profits.

Prices of the products ranging from cosmetics, shoes, leather bags, costume jewellery and dresses would be slightly higher in India than in Paris and other Middle East countries due to the different tariff regime and import duties, he said.

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