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Cola conundrums

Which cola firm now owns the GoldSpot brand?
Take the Rediff Biz Quiz and find out how much you know about India and its cola companies.

1. Which soft drink was found to have the highest pesticide levels by the Center for Science and Environment in its tests last year?
a) Coke
b) Pepsi
c) Mirinda Lemon

2. Which film actress was roped in 2002 to endorse Limca?
a) Preity Zinta
b) Sushmita Sen
c) Sonali Bendre

Wrong! Try again..
Wrong!
The correct answer is Sonali Bendre.
The three-decade-old cloudy lemon soft drink brand, Limca, is now owned by Coca-Cola. After peddling soft on the brand, in 2002, Coca-Cola revived plans to push it strongly in key regional markets such as Punjab and Andhra Pradesh. It signed up actress, Sonali Bendre to endorse the brand. Today Limca has a share of 11 per cent of the carbonated soft drinks market.
Correct!
The three-decade-old cloudy lemon soft drink brand, Limca, is now owned by Coca-Cola. After peddling soft on the brand, in 2002, Coca-Cola revived plans to push it strongly in key regional markets such as Punjab and Andhra Pradesh. It signed up actress, Sonali Bendre to endorse the brand. Today Limca has a share of 11 per cent of the carbonated soft drinks market.

3. Which cola firm bought the GoldSpot brand?
a) Pepsi
b) Parle
c) Coca-Cola

Wrong! Try again..
Wrong! The correct answer is Coca-Cola.
Parle owned the GoldSpot brand and sold it to Coca-Cola when the latter re-entered the country in 1993. Apart from GoldSpot other Parle soft drink brands like Thums Up, Limca and Citra were also sold to Coca-Cola.
Correct!
Parle owned the GoldSpot brand and sold it to Coca-Cola when the latter re-entered the country in 1993. Apart from GoldSpot other Parle soft drink brands like Thums Up, Limca and Citra were also sold to Coca-Cola.

4. In which year did Coca-Cola exit India due to pressure from the government?
a) 1968
b) 1977
c) 1972

Wrong! Try again..
Wrong! The correct answer is 1977.
Coke had been the market leader in the Indian carbonated soft drinks market till 1977. But it decided to opt out when the Socialist Janata Party government asked the company to cut its equity to 40 percent and reveal its secret formula. Coke came back to India in 1993, coinciding the Government liberalization of the country's markets.
Correct!
Coke had been the market leader in the Indian carbonated soft drinks market till 1977. But it decided to opt out when the Socialist Janata Party government asked the company to cut its equity to 40 percent and reveal its secret formula. Coke came back to India in 1993, coinciding the Government liberalization of the country's markets.

5. Which was the first cola drink that Pepsi launched in India when it came in 1990?
a) Lehar Seven Up
b) Pepsi
c) Lehar Pepsi

Wrong! Try again..
Wrong! The correct answer is Lehar Pepsi.
Coke's archrival, Pepsi entered India in 1990. Its first product was "Lehar Pepsi" which it launched in June 1990. Pepsi concentrated on building a very strong retailer network. It also struck the right chord with its advertisements focussed on the youth. Pepsi's ad line, 'Yehi hai right choice baby, aha!" caught popular imagination.
Correct!
Coke's archrival, Pepsi entered India in 1990. Its first product was "Lehar Pepsi" which it launched in June 1990. Pepsi concentrated on building a very strong retailer network. It also struck the right chord with its advertisements focussed on the youth. Pepsi's ad line, 'Yehi hai right choice baby, aha!" caught popular imagination.

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Compiled by: Priya Ganapati



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