World's 10 brands that lost the most value
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While some of the biggest brands, including Amazon.com, Samsung and Oracle, have grown their value by more than 20 per cent since last year's report, others have fallen precipitously, according to Wall St 24/7.
Let's take a look at some brands that have lost the most value.
Source: Wall St 24/7
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Image: A customer walks past an employee arranging shoes at a store in Madrid.
Photographs: Susana Vera/Reuters
World's 10 brands that lost the most value
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BlackBerry
Decline in brand value: 39 per cent
Brand value: $3.9 billion
Parent company: Research in Motion
One-year change in revenue: -25.2 per cent
Industry: Electronics
Global rank: 1
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Image: A view of Research In Motion Limited buildings in Waterloo, Canada.
Photographs: Mike Cassese/Reuters
World's 10 brands that lost the most value
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Goldman Sachs
Decline in brand value: 16 per cent
Brand value: $7.6 billion
Parent company: Goldman Sachs Group
One-year change in revenue: -23.2 per cent
Industry: Financial services
Global rank: 2
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Image: A Goldman Sachs sign is seen on at the company's post on the floor of the New York Stock Exchange.
Photographs: Brendan McDermid/Reuters
World's 10 brands that lost the most value
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Nokia
Decline in brand value: 16 per cent
Brand value: $21.0 billion
Parent company: Nokia Corporation
One-year change in revenue: -20.5 per cent
Industry: Electronics
Global rank: 3
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Image: Nokia building in Oulu, Finland.
Photographs: Lehtikuva Lehtikuva/Reuters
World's 10 brands that lost the most value
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Moet & Chandon
Decline in brand value: 13 per cent
Brand value: $3.8 billion
Parent company: LVMH Moet Hennessy Louis Vuitton
One-year change in revenue: 22.4 per cent
Industry: Alcohol
Global rank: 4
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Image: Rows of stainless steel vats used to make champagne are seen at Maison Moet et Chandon in Epernay, France.
Photographs: Jacky Naegelen/Reuters
World's 10 brands that lost the most value
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Yahoo
Decline in brand value: 13 per cent
Brand value: $3.9 billion
Parent company: Yahoo
One-year change in revenue: -10.6 per cent
Industry: Internet services
Global rank: 5
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Image: Yahoo offices in Santa Monica.
Photographs: Mario Anzuoni/Reuters
World's 10 brands that lost the most value
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Citi
Decline in brand value: 12 per cent
Brand value: $7.6 billion
Parent company: Citigroup
One-year change in revenue: -5.2 per cent
Industry: Financial services
Global rank: 6
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Image: Pedestrians are reflected in the window of a Citibank branch in Boston.
Photographs: Brian Snyder/Reuters
World's 10 brands that lost the most value
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MTV
Decline in brand value: 12 per cent
Brand value: $5.6 billion
Parent company: Viacom
One-year change in revenue: 9.7 per cent
Industry: Media
Global rank: 7
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Image: MTV saw a 12 per cent decline in value.
Photographs: Fred Prouser/Reuters
World's 10 brands that lost the most value
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Honda
Decline in brand value: 11 per cent
Brand value: $17.3 billion
Parent company: Honda Motor Company
One-year change in revenue: 4.6 per cent
Industry: Automotive
Global rank: 8
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Image: The Honda roadster EV-Ster electric car.
Photographs: Jacky Naegelen/Reuters
World's 10 brands that lost the most value
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Thomson Reuters
Decline in brand value: 11 per cent
Brand value: $8.4 billion
Parent company: Thomson Reuters Corporation
One-year change in revenue: 1.5 per cent
Industry: Business services
Global rank: 9
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Image: Pedestrians walk past the Reuters building in Times Square in New York.
Photographs: Gary Hershorn/Reuters
World's 10 brands that lost the most value
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Dell
Decline in brand value: 9 per cent
Brand value: $7.6 billion
Parent company: Dell Incorporated
One-year change in revenue: -2.36 per cent
Industry: Technology
Global rank: 10
Image: Dell fell by nine per cent in value.
Photographs: Bobby Yip/Reuters
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