Tata Motors on Tuesday rolled out the first batch of CityRover cars, to be marketed by MG Rover in the highly competitive United Kingdom and European markets.
Dr Sumantran, executive director, Tata Motors, handed over the first CityRover to Kevin Howe, chief executive, MG Rover, at the ceremonial roll-out of the first CityRover off the assembly-line at the Tata Motors plant in Pune.
"In order to effectively meet the market requirements of the United Kingdom, we felt the need to introduce a small car which would target the city car sector," Kevin said.
"Tata Indica is a product of International standards that fits in perfectly with our requirement as the basis for the CityRover. The CityRover will help us open a new customer segment in the highly competitive UK market," Kevin added.
Indica's success in the domestic market has been due to its strong value proposition, Sumantran said, adding its emergence on the international automobile market is a natural progression.
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