Star, the Rupert Murdoch-owned media group, would launch its new channel as proposed on Monday, but has agreed to change its logo from 'One' to 'Star One' in the wake of objections from Sahara group, which recently renamed one of its channels as 'Sahara One'.
During Friday's hearing on Sahara's petition in the Delhi high court seeking to restrain Star from using 'One' as logo for the proposed channel, Star's counsel Arun Jaitley agreed to the court's suggestion to use the word 'Star' also in the logo.
Pointing out that it would take three months to change the logo, Jaitley said the company will launch the channel as proposed and then change the logo.
The court fixed Monday to hear the parties as to how much time was needed to change the logo.
Earlier, senior counsel Ashok Desai submitted that numbers could be trademarks and as such they had been protected by courts in several cases.
Desai urged the court to restrain Star from using 'One' as its logo. He, however, put forward an alternative argument that in case the court was not inclined to grant the relief sought, it could ask Star to add the word 'star' to its logo and make it 'Star One'.
In its petition filed in the Delhi high court, Sahara India Mass Communication, which owns 'Sahara One' had sought to restrain Star from using 'One' as the former had already registered the brand on September 9 this year with the Registrar of Trade Marks.
Sahara started its campaign for 'Sahara One' on September 27 and its logo was unveiled on October 1 in London, the company said, adding Star's campaign for the proposed channel 'One' was creating confusion among the viewers.
During the course of arguments, Jaitley contended that Star had announced its intention to launch the new channel 'One' in June 2004, much before the re-naming of Sahara's entertainment channel.
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