'When there are people who hate brands, it shows they are standing for something.'
'If you are trying to be everything to all people, you are failing.'
'Brands should be brave enough and take more stands on issues.'
One recent ad that created controversy with many people criticising it and many more applauding it was the Surf Exel ad.
"Out of the millions of Hindus in India, I would suspect only a few dozens might have found the ad anti-Hindu or offensive. The fact is, now the intolerant minority has got a voice to shout out loud and reach a vast number of people through social media," Amit Joshi, professor of digital marketing and strategy at the IMD Business School, Lausanne, Switzerland, tells Shobha Warrier/Rediff.com.