Travelocity (part of Sabre holdings) recently unveiled a campaign which plays on the word 'ocity' to draw consumer attention towards the brand.
Global players are looking at acquisitions for a bigger share of the rapidly growing India pie.
Company has been test marketing the whey-based drink across the country since 2006, but this year the beverage will sport a new look and packaging.
As consumers constantly look for newer choices and wider options, it will be a major challenge for marketers to be tuned to their needs.
The success of virtual gifting has been aptly demonstrated by Zynga, the creator of Farmville - one of the most popular applications on social networking website Facebook.
Millions of Indian households are setting up wireless networks not just for PCs, but for other WiFi enabled devices, too.
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