Ankita Rai, Sonali Chowdhury And Rohit Nautiyal

Stories by Ankita Rai, Sonali Chowdhury And Rohit Nautiyal

Will Maggi succeed in recreating the old magic?

Will Maggi succeed in recreating the old magic?

Rediff.com   16 Nov 2015

A comeback without a digital plan may turn out to be futile.

Cars, phones that impressed consumers with their amazing features

Cars, phones that impressed consumers with their amazing features

Rediff.com   20 Oct 2015

Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.

How e-commerce firms are making money from 'returned' products

How e-commerce firms are making money from 'returned' products

Rediff.com   29 Sep 2015

High return rates in the e-commerce space are making a dent in the margins of e-retailers.

Lessons Nestle must learn from its big mistakes

Lessons Nestle must learn from its big mistakes

Rediff.com   17 Aug 2015

Lessons Nestle must learn from its big mistakes

How you can retain the start-up magic

How you can retain the start-up magic

Rediff.com   11 May 2015

How do you balance the demands of an expanding business with the desire to retain the culture that made you successful?

Start-ups, here's how to manage your employees

Start-ups, here's how to manage your employees

Rediff.com   4 May 2015

Managing human resources remains a major and under-appreciated challenge for most start-ups.

Best ways a brand can reclaim its reputation after a crisis

Best ways a brand can reclaim its reputation after a crisis

Rediff.com   14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Meet the Jabong founder: A man who wears many hats

Meet the Jabong founder: A man who wears many hats

Rediff.com   20 Feb 2015

Entrepreneurship hasn't been a cakewalk for him, says Sinha.

Big sale: Lessons for retailers to keep customers happy

Big sale: Lessons for retailers to keep customers happy

Rediff.com   20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.

'You cannot demand patriotism from foreign investors'

'You cannot demand patriotism from foreign investors'

Rediff.com   22 Sep 2014

Any investment proposal in India has to be cleared by the Cabinet which leads to a vicious cycle of approvals and rejections, says

Factors that helped Honda's turnaround

Factors that helped Honda's turnaround

Rediff.com   15 Sep 2014

In this industry, a company's strategy needs to be adaptable in order to keep up with the pace of change.

'The need to look outward is common to both India and China'

'The need to look outward is common to both India and China'

Rediff.com   1 Sep 2014

No Indian auto brand (including Tata or Mahindra) is well-known globally.

'Opening up rural markets is our topmost priority'

'Opening up rural markets is our topmost priority'

Rediff.com   9 Jun 2014

The processor is just 5 per cent of the overall cost of a computing device.

Online firms push for products from lesser known labels

Online firms push for products from lesser known labels

Rediff.com   19 May 2014

This issue assumes greater importance if you are a managed marketplace in the hypercompetitive online world.

Marketing guru Philip Kotler returns to India

Marketing guru Philip Kotler returns to India

Rediff.com   17 Mar 2013

'Indian managers must find ways to bring down the cost of goods and services to include more people in the consumption cycle.'

Can these e-business ideas of the West work in India?

Can these e-business ideas of the West work in India?

Rediff.com   31 Dec 2012

Online business owners are tweaking some successful and some not-so-successful business models of the West to cater to the fastidious Indian consumer.

How IIM-A incubatee is changing bus ticketing

How IIM-A incubatee is changing bus ticketing

Rediff.com   31 Dec 2012

A start-up looks to build on its inventory management platform for bus operators and a ticketing portal for commuters.

Starbucks CEO on what makes a great leader

Starbucks CEO on what makes a great leader

Rediff.com   5 Nov 2012

Like parents, leaders make tough choices, says Howard Schultz.