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New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......

Google switches on to prime time TV

Competitor Yahoo did it last year with its famous 'YOU' campaign on television, to showcase its revamped features and email service. Last month, Google joined the game on prime time TV with its......

Why telcos are ringing in mobile handsets

It may seem like a natural progression, but it has taken more than a decade-and-a-half for telecom operators to look at the mobile phone business in India. This is because, earlier, the market was......

Social networking sites may irrupt your privacy

Sites like Facebook and Orkut may be great for connecting with others, but they also provide a sure-fire way for broadcasting intimate details about you.Social networking giant Facebook has again......

Web 2.0 not hot in India yet

The potential is huge, but the adoption is low. Most Indian website majors and users appear to be reluctant to embrace the second generation of the Internet, populary know as Web 2.0.Although the......
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Rohit Ohri quits Dentsu after a four year stint

Rohit Ohri has quit his post as the CEO of Dentsu Asia Pacific after four years at the company, reports BestMediaInfo . The Dentsu India Group had... ...

http://www.medianama.com/2015/07/223-rohitohri-quits-dentsu/
Brand Partnership Meet on July 17, 2015 at New Delhi

rand Partnership summit saw a healthy turnout, indicating the viability of this new concept. At a time when pre-existing 'relationships' seem to... ...

http://www.afaqs.com/news/story/44972_Brand-Partnership-Meet-on-July-17-2015-at-New-Delhi
Should Advertising Simplify Technology?

oducts and services become increasingly tech-heavy, how important is it for advertising to convey the message while 'keeping it short and simple'?... ...

http://www.afaqs.com/news/story/44868_Points-of-View-Should-Advertising-Simplify-Technology
Ashish Bhasin confident Dentsu Aegis will be No.2 only to WPP by 2017, his competitors differ

Dentsu Aegis's Ashish Bhasin is confident he will be second only to WPP by 2017. Competitors believe it's a pipe dream. Why Ashish Bhasin believes... ...

http://economictimes.indiatimes.com/magazines/brand-equity/ashish-bhasin-confident-dentsu-aegis-will-be-no-2-only-to-wpp-by-2017-his-competitors-differ/articleshow/47971425.cms
Watch out! Social media can kill your brand too

Facebook, Twitter et al, once considered super-effective ways to build brands, are now at the forefront of bringing them down. CASE STUDY 1 JUNE... ...

http://economictimes.indiatimes.com/magazines/brand-equity/watch-out-social-media-can-kill-your-brand-too/articleshow/47878892.cms

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