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New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......

Google switches on to prime time TV

Competitor Yahoo did it last year with its famous 'YOU' campaign on television, to showcase its revamped features and email service. Last month, Google joined the game on prime time TV with its......

Why telcos are ringing in mobile handsets

It may seem like a natural progression, but it has taken more than a decade-and-a-half for telecom operators to look at the mobile phone business in India. This is because, earlier, the market was......

Social networking sites may irrupt your privacy

Sites like Facebook and Orkut may be great for connecting with others, but they also provide a sure-fire way for broadcasting intimate details about you.Social networking giant Facebook has again......

Web 2.0 not hot in India yet

The potential is huge, but the adoption is low. Most Indian website majors and users appear to be reluctant to embrace the second generation of the Internet, populary know as Web 2.0.Although the......
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Shailesh Sawlani, GM, Uber Mumbai

The brand can prove it. A look at #DitchYourKeys, a recently rolled out digital campaign. On the eve of World Earth Day on April 22, Uber... ...

http://www.afaqs.com/news/story/47831_Uber-is-cheaper-than-owning-a-car-Shailesh-Sawlani-GM-Uber-Mumbai
Hitachi creates five-minute long anthem #NothingDirty with Rapper Badshah

The YouTube video, that promotes the air-conditioner's self cleansing feature, has crossed a million views. This is a category that strives on... ...

http://www.afaqs.com/news/story/47725_Hitachi-creates-five-minute-long-anthem-NothingDirty-with-Rapper-Badshah
Dentsu Aegis Network wins 83 Abbys

Taproot Dentsu won 40 metals, Dentsu Creative Impact won 23, Dentsu Webchutney bagged 13 metals, Isobar got three and Dentsu Marcom and Vizeum won... ...

http://www.bestmediainfo.com/2016/04/dentsu-aegis-network-wins-83-abbys/
Pepsi's Mafia web-series goes viral; is India ready for the Mini Can?

The beverage giant launched its 150 ml Mini Can in this market in March this year. A look at the communication. Pepsi India has rolled out a... ...

http://www.afaqs.com/news/story/47620_Pepsis-Mafia-web-series-goes-viral-is-India-ready-for-the-Mini-Can
Indian media industry likely to touch Rs2.26 trillion by 2020

In 2015, the media and entertainment sector grew at 12.8% over 2014, while advertising grew at 14.7% New Delhi: The Indian media and entertainment... ...

http://www.livemint.com/Consumer/7cMLq2Q02wiIBC9T2IEfeO/Indian-media-industry-likely-to-touch-Rs2260-billion-by-202.html

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