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New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......

Google switches on to prime time TV

Competitor Yahoo did it last year with its famous 'YOU' campaign on television, to showcase its revamped features and email service. Last month, Google joined the game on prime time TV with its......

Why telcos are ringing in mobile handsets

It may seem like a natural progression, but it has taken more than a decade-and-a-half for telecom operators to look at the mobile phone business in India. This is because, earlier, the market was......

Social networking sites may irrupt your privacy

Sites like Facebook and Orkut may be great for connecting with others, but they also provide a sure-fire way for broadcasting intimate details about you.Social networking giant Facebook has again......

Web 2.0 not hot in India yet

The potential is huge, but the adoption is low. Most Indian website majors and users appear to be reluctant to embrace the second generation of the Internet, populary know as Web 2.0.Although the......
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"2020 is when digital will command one third of all media spends & that is a...

Rajiv Dingra E ven before many knew about social media, let alone analyse the medium's power, Rajiv Dingra at the age of 22 knew he was... ...

http://www.indiantelevision.com/mam/media-and-advertising/people/2020-is-when-digital-will-command-one-third-of-all-media-spends-that-is-a-significant-market-to-go-after-rajiv-dingra
What's with YouTube and Content Creators?

ews about YouTube banning content creators from working directly with brands does the rounds, we find out what exactly this means. Is YouTube being... ...

http://www.afaqs.com/news/story/43518_Whats-with-YouTube-and-Content-Creators
'Latest Trends Social Marketers Need To Follow'

Rajiv Dingra, WATConsult CEO explains to BW|Businessworld's Mala Bhargava how seamless metrics will be key for the digital marketing industry... ...

http://www.businessworld.in/news/business/marketing-and-advertising/latest-trends-social-marketers-need-to-follow/1762896/page-1.html
How much is a missed call worth?

Facebook and Twitter have a not-so-secret weapon to building their revenues in India—the ubiquitous missed call. India has 833.02 million... ...

http://www.msn.com/en-in/money/business/how-much-is-a-missed-call-worth/ar-AA9jzAZ?srcref=rss
Stella Artois's new campaign will urge people to 'Buy a Lady a Drink'

What's been keeping Matt Damon busy lately? Stella Artois (but not in that way, silly). He stars in the beer brand's new film from its... ...

http://economictimes.indiatimes.com/magazines/brand-equity/stella-artoiss-new-campaign-will-urge-people-to-buy-a-lady-a-drink/articleshow/46116010.cms

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