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New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......

Google switches on to prime time TV

Competitor Yahoo did it last year with its famous 'YOU' campaign on television, to showcase its revamped features and email service. Last month, Google joined the game on prime time TV with its......

Why telcos are ringing in mobile handsets

It may seem like a natural progression, but it has taken more than a decade-and-a-half for telecom operators to look at the mobile phone business in India. This is because, earlier, the market was......

Social networking sites may irrupt your privacy

Sites like Facebook and Orkut may be great for connecting with others, but they also provide a sure-fire way for broadcasting intimate details about you.Social networking giant Facebook has again......

Web 2.0 not hot in India yet

The potential is huge, but the adoption is low. Most Indian website majors and users appear to be reluctant to embrace the second generation of the Internet, populary know as Web 2.0.Although the......
  Web results for Watconsult
Dentsu Aegis launches hi-tech global trading desk

A platform like this, Dentsu says, will help allow the right advertisements to be delivered to the right people, at the right time. Mumbai:... ...

http://www.livemint.com/Consumer/V1ExekzjHuALzxooob8AfI/Dentsu-Aegis-launches-hitech-global-trading-desk.html
What Periscope and Meerkat mean to our lives

Her voice was husky but piercing. It floated through a stifled buzz. The Jack Daniel's had hit the spot. It was 2010, and I was watching... ...

http://www.livemint.com/Leisure/5NFqB5Aip3533l1PnD1NTL/What-Periscope-and-Meerkat-mean-to-our-lives.html#nav=latest_news
Whose turf is it anyway?

In the advertising business the lines are truly blurring. While speaker after speaker suggested this during the opening sessions of Goafest 2015,... ...

http://www.thehindubusinessline.com/features/brandline/whose-turf-is-it-anyway/article7106038.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Lodestar UM wins maximum Gold at Media Abbys

Mindshare is the most awarded agency with 11 metals, including a Gold. BCCL led the Gold winners in Publisher Abbys BestMediaInfo Bureau | Goa... ...

http://www.bestmediainfo.com/2015/04/goafest-2015-lodestar-um-wins-maximum-gold-at-media-abbys/

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