...of premium video-on-demand viewing in the second quarter of 2025, led by JioHotstar (56 per cent share), with Amazon (Prime Video and MX Player) holding a combined 25 per cent share..
At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach.
Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.
Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar.
The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
As returns from fiction fall, broadcasters are experimenting with high-cost programming and new genres to grab more eyeballs. But can production houses rise to the challenge?
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