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Turning old stock into money

From opening new factory outlets and tying up with discount stores to even adopting reverse logistics techniques, high-end brands like Moschino and sports lifestyle brands such as Puma and Levi......

Viral marketing a hit on the Net

Viral marketing, a technology-era avatar of word-of-mouth publicity, made Hotmail the world's leading e-mail provider with a mere $50,000 spent on traditional marketing.The free e-mail service used......

Why joint ventures are so challenging in India

Most business groups in India, including Godrejs, Tatas and Mahindras, have seen patience tested in JVs, with some of them winding up quickly The past few weeks have seen several joint ventures......

Sindhu & Gopichand lure India towards sport drinks

With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country. Gatorade may have always played second......

Will Tatas and Ambanis succeed where Birla failed?

As India’s online population crosses 450 million, e-commerce ventures are trying to grab a pie of online sales estimated to hit $48 billion by 2020. Illustration Uttam Ghosh/Rediff.com......

The 'Being Human' side of Salman Khan

'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......
  Web results for Technopak
Govt booster shot on single brand retail gets mixed reactions

City: Chennai In 2012, Swedish furniture major IKEA started doing research in India going from one household to another in different cities to... ...

http://www.mydigitalfc.com/deep-dive/govt-booster-shot-single-brand-retail-gets-mixed-reactions
Bold & Beautiful

The inner wear hosiery industry in India has grown exponentially and the road ahead looks full of promise, writes Ritwik Mukherjee What do... ...

http://www.mydigitalfc.com/fc-weekend/bold-beautiful
Single Brand Retailers Exempted From Printing MRP; Multi-brand Retailers Not Happy!

It seems that Govt. is indeed serious about abolishing MRP (Maximum Retail Price) Laws of the country. As per latest reports coming in, Govt. has... ...

http://feedproxy.google.com/~r/trakin/~3/zid6a3qwfg4/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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