It is a marketplace of attention, where legacy publishers, global franchises, and consumer brands meet to make the most of India's expanding fandom economy.
Mobile content provider Planet 41 Mobiventures says that it sells as many as 10,000 'motion comic' books per day.
A look at the different facets of Doga and see which actors would be best suited to play the big bad woofin' superhero.
27-year-old entrepreneur Karan Vir spells out plans for his company Vimanika Comics and how he hopes to get an Oscar for India.
Oh the possibilities!