Advertising legend Piyush Pandey has passed away. He was 70. The news of Piyush Pandey's demise was shared by columnist Suhel Seth on X on Friday morning.
The scholarship for creative leadership will provide full tuition support for a leading creative executive from India to study at the Berlin School starting March 2013.
The Railways' first-ever TVC was ideated, executed and delivered in just over two weeks and at less than Rs 2 crore.
Our core strength is that we communicate in English, are low-cost and have impressive skills in design and creatives
"Globally, there is an upsurge in the money spent on the Olympics. The effect will now be seen in India as well, with marketers betting more," said Pratab Bose, CEO, Ogilvy & Mather India. At a global level, the 29th Olympics, which will take place between August 8 and August 24, 2008 in Beijing, is likely to attract the highest ad spends to date.
An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
It was Dalmiya's decision to open sports broadcasting to private channels in the country. Until the late 1990s, Doordarshan held sole rights to broadcasting BCCI events in India. Dalmiya along with IS Bindra, another cricket administrator, took on the state and fought for air waves to be opened up in cricket broadcasting.
A confident, assertive single woman is finding her way into popular advertising narratives.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Faces are important in India, because people connect with people, not concepts.
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