Vijender Singh seems to be in the news for the wrong reasons today. How does it affect his brand endorsement deals? How do brands react? _ Gautam... ...
http://www.thehindubusinessline.com/features/weekend-life/the-frailty-of-endorsements/article4606575.eceThe old paradigm of business - where manufacturers produced, marketers relayed product messages, consumers listened and sales followed naturally -... ...
http://www.smartinvestor.in/market/Features-168105-Featuresdet-In_a_new_bottle.htmSection: News Category: Marketing As marketing tools and strategies evolve and change, brands would do well to remember that they cannot afford to... ...
http://www.afaqs.com/news/story/37123_In-a-new-bottle