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Godrej ropes in Hrithik Roshan as brand ambassador

Godrej Consumer Products Ltd (GCPL), aiming to expand and double sales of its flagship brand Cinthol, has recently roped in actor Hrithik Roshan as brand ambassador. "Our research has shown that......

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Cinthol declared a Superbrand

Cinthol, the flagship brand of Godrej Consumer Products Ltd, has been recognised as a Superbrand by the Superbrands Council, UK.The criteria for winning the award were perceived brand image, brand......

40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

40 years ago and now: Godrej Group wiser after serial divorces

When Godrej Group Chairman Adi Godrej celebrated his 70th birthday two years ago, his brother and Godrej Agrovet chairman Nadir Godrej wrote a poem in his honour. It was a candid account of the man......

SRK snubs Bigg Boss, will appear on KBC

If the buzz is to believed, Shah Rukh Khan was supposed to appear on Bigg Boss 5 as he's good friends with Sanjay Dutt. But rumour has it that Shah Rukh has decided to......

Guess where RA.One's appearing next!

Shah Rukh Khan, who's turned into the ultimate marketing champ with RA.One promotions, has kicked it up a notch.The actor launched RA.One deodorants in association with Cinthol at Filmcity in......

Has Ra.One already recovered all its money?

Shah Rukh Khan's  is everywhere these days and so is his ambitious superhero project RA.One. The actor has left no stone unturned in setting the stage for the day the film releases in......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Meet the golden girl in Thangam

Sun TV's Tamil mega serial Thangamhas been drawing eye-balls for quite some time now, with its star performerRamya Krishnan. Its makers have now taken the next step in promoting it -- the Cinthol......
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  Web results for Cinthol
How established cos are using design thinking to come closer to clients

Pepsico chief executive Indra Nooyi has given employees two-three years to adapt to a new design thinking culture, telling managers that if they... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/49637bb4/sc/28/l/0Leconomictimes0Bindiatimes0N0Cnews0Ccompany0Ccorporate0Etrends0Chow0Eestablished0Ecompanies0Elike0Epepsi0Eare0Eusing0Edesign0Ethinking0Eto0Ecome0Ecloser0Eto0Eclients0Carticleshow0C487180A340Bcms/story01.htm
FMCG companies lead the shortlist for MMA Smarties India Awards

The shortlist consists of 62 campaigns over 15 categories, with the FMCG companies accounting for over 40 per cent of the shortlisted entries... ...

http://www.bestmediainfo.com/2015/08/fmcg-companies-lead-the-shortlist-for-mma-smarties-india-awards/
Men who moisturize

Browsing at a photo studio turned gift shop in Mumbai last week, I came across these variants of a product: Grounded; Smoke House; Badass Sexy;... ...

http://www.livemint.com/Opinion/xbcBlxN7isok1LAWcPW8SN/Men-who-moisturize.html
Market affirms GCPL's M&A play for building value

If the Rs 8,242-crore Godrej Consumer Products (GCPL) today earns nearly half of its revenues (47 per cent) abroad from just 15 per cent in 2010,... ...

http://www.deccanherald.com/content/495412/market-affirms-gcpls-mampa-play.html
Maruti christens new premium hatchback as Baleno, can it succeed in new avatar?

MUMBAI: Maruti Suzuki's Baleno sedan may have been ahead of time in 1999, but its re-entry into the Indian market in 2015 in a new avatar of... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/48cae0a5/sc/15/l/0Leconomictimes0Bindiatimes0N0Cindustry0Cauto0Cnews0Cpassenger0Evehicle0Ccars0Cmaruti0Esuzuki0Echristens0Enew0Epremium0Ehatchback0Eas0Ebaleno0Ecan0Eit0Esucceed0Ein0Ea0Enew0Eavatar0Carticleshow0C483917240Bcms/story01.htm

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