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Godrej ropes in Hrithik Roshan as brand ambassador

Godrej Consumer Products Ltd (GCPL), aiming to expand and double sales of its flagship brand Cinthol, has recently roped in actor Hrithik Roshan as brand ambassador. "Our research has shown that......

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Cinthol declared a Superbrand

Cinthol, the flagship brand of Godrej Consumer Products Ltd, has been recognised as a Superbrand by the Superbrands Council, UK.The criteria for winning the award were perceived brand image, brand......

40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

40 years ago and now: Godrej Group wiser after serial divorces

When Godrej Group Chairman Adi Godrej celebrated his 70th birthday two years ago, his brother and Godrej Agrovet chairman Nadir Godrej wrote a poem in his honour. It was a candid account of the man......

SRK snubs Bigg Boss, will appear on KBC

If the buzz is to believed, Shah Rukh Khan was supposed to appear on Bigg Boss 5 as he's good friends with Sanjay Dutt. But rumour has it that Shah Rukh has decided to......

Guess where RA.One's appearing next!

Shah Rukh Khan, who's turned into the ultimate marketing champ with RA.One promotions, has kicked it up a notch.The actor launched RA.One deodorants in association with Cinthol at Filmcity in......

Has Ra.One already recovered all its money?

Shah Rukh Khan's  is everywhere these days and so is his ambitious superhero project RA.One. The actor has left no stone unturned in setting the stage for the day the film releases in......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Meet the golden girl in Thangam

Sun TV's Tamil mega serial Thangamhas been drawing eye-balls for quite some time now, with its star performerRamya Krishnan. Its makers have now taken the next step in promoting it -- the Cinthol......
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  Web results for Cinthol
67 years, 67 great Indian ads

As we celebrate 67 years of India's independence, the Internet age that we live in suggested a list. The 10 greatest Indian ads? The top 25 ads?... ...

http://www.firstpost.com/living/from-lalitaji-to-google-reunion-67-years-67-great-indian-ads-1661245.html
Winter is coming, and why I can't make the most of it

There is something magical about this time of year. The mornings start off with a mysterious mist, the evenings get a bit nippy, and basking in the... ...

http://www.hindustantimes.com/brunch/winter-is-coming-and-why-i-can-t-make-the-most-of-it/story-VYOMaSyIq9vhVB9LDGOxuI.html
This Vintage Ad Starring Shah Rukh Khan and Gauri Khan is Equally Absurd and Adorable!

Remember the time Shah Rukh Khan got late for his anniversary dinner date with Gauri Khan, and almost decided to cancel because he was so tired,... ...

http://www.cosmopolitan.in/celebrity/news/a6272/this-vintage-ad-starring-shah-rukh-khan-and-gauri-khan-is-equally-absurd-and-adorable/
Consumer goods firms may help retail partners weather liquidity crunch

About 90% of India's $600 billion retail trade is unorganized and about 60% of all trade transactions are in cash Consumer packaged goods companies... ...

http://www.livemint.com/Industry/kE0aAf867FAMWJLv0O2NvO/Consumer-goods-firms-may-help-retail-partners-weather-liquid.html
Godrej Consumer Products Q2 net profit rises 15% to Rs 212 crore

MUMBAI: Godrej Consumer Products posted a 15 per cent increase in net profit at Rs 212 crore for the quarter ended September led by recovery in... ...

http://economictimes.indiatimes.com/markets/stocks/earnings/godrej-consumer-products-q2-net-profit-rises-15-to-rs-212-crore/articleshow/55289650.cms

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Coming to India and making

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