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Godrej ropes in Hrithik Roshan as brand ambassador

Godrej Consumer Products Ltd (GCPL), aiming to expand and double sales of its flagship brand Cinthol, has recently roped in actor Hrithik Roshan as brand ambassador. "Our research has shown that......

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Cinthol declared a Superbrand

Cinthol, the flagship brand of Godrej Consumer Products Ltd, has been recognised as a Superbrand by the Superbrands Council, UK.The criteria for winning the award were perceived brand image, brand......

40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

40 years ago and now: Godrej Group wiser after serial divorces

When Godrej Group Chairman Adi Godrej celebrated his 70th birthday two years ago, his brother and Godrej Agrovet chairman Nadir Godrej wrote a poem in his honour. It was a candid account of the man......

SRK snubs Bigg Boss, will appear on KBC

If the buzz is to believed, Shah Rukh Khan was supposed to appear on Bigg Boss 5 as he's good friends with Sanjay Dutt. But rumour has it that Shah Rukh has decided to......

Guess where RA.One's appearing next!

Shah Rukh Khan, who's turned into the ultimate marketing champ with RA.One promotions, has kicked it up a notch.The actor launched RA.One deodorants in association with Cinthol at Filmcity in......

Has Ra.One already recovered all its money?

Shah Rukh Khan's  is everywhere these days and so is his ambitious superhero project RA.One. The actor has left no stone unturned in setting the stage for the day the film releases in......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Meet the golden girl in Thangam

Sun TV's Tamil mega serial Thangamhas been drawing eye-balls for quite some time now, with its star performerRamya Krishnan. Its makers have now taken the next step in promoting it -- the Cinthol......
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  Web results for Cinthol
FMCG firms bank on urban demand for revival

FMCG companies are a hopeful lot as volume growth and margins pick up after the past few quarters of slowdown in discretionary products. But... ...

http://www.thehindubusinessline.com/companies/fmcg-firms-bank-on-urban-demand-for-revival/article7244848.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
blunt

Godrej Consumer Products has entered the premium hair care category with B:blunt, it's most expensive brand till date. The B:blunt range of hair... ...

http://www.indian-commodity.com/corporate/godrej-consumer-enters-into-premium-hair-care-category-with-b-blunt.aspx
Consumer goods firms growth slows in Q4 as Indians tighten purse strings

To be sure, it is not just the consumer sector that is lagging. India's eight core sectors shrank for the first time in 17 months. Photo: Pradeep... ...

http://www.livemint.com/Companies/nSM6JdJ2PdfCsm0vOhLdAN/Consumer-goods-firms-growth-slows-in-Q4-as-Indians-tighten.html#nav=latest_news
Take time to smell the flowers

Youre probably reading this on your tablet. For sure, youre also checking WhatsApp, Twitter and Facebook, and thinking about that summer vacation... ...

http://www.thehindubusinessline.com/features/brandline/take-time-to-smell-the-flowers/article7158067.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Core performance healthy

Godrej Consumer Products (GCPL) reported lower than expected results for the March 2015 quarter. The company's consolidated sales grew 8%... ...

http://wap.business-standard.com/article/companies/godrej-consumer-core-performance-healthy-115042800698_1.html

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