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Godrej ropes in Hrithik Roshan as brand ambassador

Godrej Consumer Products Ltd (GCPL), aiming to expand and double sales of its flagship brand Cinthol, has recently roped in actor Hrithik Roshan as brand ambassador. "Our research has shown that......

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Cinthol declared a Superbrand

Cinthol, the flagship brand of Godrej Consumer Products Ltd, has been recognised as a Superbrand by the Superbrands Council, UK.The criteria for winning the award were perceived brand image, brand......

40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

40 years ago and now: Godrej Group wiser after serial divorces

When Godrej Group Chairman Adi Godrej celebrated his 70th birthday two years ago, his brother and Godrej Agrovet chairman Nadir Godrej wrote a poem in his honour. It was a candid account of the man......

Farewell Vinod Khanna: Heaven must be full of swagger today

Sukanya Verma could not resist Vinod Khanna's charms, and salutes him in her tribute. IMAGE: Vinod Khanna and Asrani in Hera Pheri. My earliest memory of Vinod Khanna is sealed in anger. On......

Vinod Khanna's Life in Pictures

One of the most good-looking actors of Bollywood, Vinod Khanna is no more. We take a look at his life through his pictures over the years. 'My dear friend Vinod Khanna... will miss you' Vinod......

SRK snubs Bigg Boss, will appear on KBC

If the buzz is to believed, Shah Rukh Khan was supposed to appear on Bigg Boss 5 as he's good friends with Sanjay Dutt. But rumour has it that Shah Rukh has decided to......

Guess where RA.One's appearing next!

Shah Rukh Khan, who's turned into the ultimate marketing champ with RA.One promotions, has kicked it up a notch.The actor launched RA.One deodorants in association with Cinthol at Filmcity in......

Has Ra.One already recovered all its money?

Shah Rukh Khan's  is everywhere these days and so is his ambitious superhero project RA.One. The actor has left no stone unturned in setting the stage for the day the film releases in......
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