Replacements to Pawar and creative team on Ford yet to be announced, even as campaign sparks worldwide outrage.
After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.
The kind of feeling a brand evokes dictates the kind of relationship it will have with it consumers. Many a times, strong feelings remain long after the message fades, says Bobby Pawar.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
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