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Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

ITC's gum foray to give Perfetti something to chew

Tobacco-to-foods giant ITC Ltd is planning to enter the chewing gum market and take on multinational players like market leader Perfetti Van Melle and Wrigley's. Perfetti has varied products in the......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......

Perfetti wins suit against Candico

Italian candy maker Perfetti Van Melle SPA has won a nine-year old trademark battle before the Intellectual Property Appellate Board, which has dismissed Nagpur-based confectioner Candico's demand......

Behind Life of Pi's GORGEOUS visuals effects

Life of Pi won an Oscar this year for Best Visual Effects, which went to the team of Bill Westenhofer, Guillaume Rocheron, Erik-Jan De Boer and Donald R Elliott of Rhythm and Hues, the people......

  People speak for big babol

  • QNA
Rose
Q. What famous confectionary product is easily available in India from "Perfetti Van Melle" ??
Rose:  A.  more

http://qna.rediff.com/questions-and-answers/what-famous-confectionary-product-is-easily-available-in-ind/23037983/answers/

Rose
Q. HOW IS THE ENTERTAINMENT KING OF ADVERTIZMENTS??
Rose:  A. if you are talking about entertaing ads the I like the one of centre fresh. It shows a group of office executives, politicians, doctors and two...... more

http://qna.rediff.com/questions-and-answers/how-is-the-entertainment-king-of-advertizments/23037983/answers/15107064

  Web results for Big Babol
10 sweet reminders of childhood

From Ice candies to Big Babol and orange sweets have become a part of our childhood. The small amount of our savings would be invested to buy our... ...

http://www.deccanchronicle.com/140829/lifestyle-food/gallery/13-candies-made-our-childhood-sweeter
32 priceless things you did in the '90s that ...

Are you a '90s child? If you are one, you definitely remember the joy of waking up on a Sunday and watching TaleSpin and Duck Tales in the morning.... ...

http://ibnlive.in.com/news/audio-cassettes-talespin-big-babol-and-tazos-32-priceless-things-you-did-in-the-90s-that-youll-never-be-doing-again/485862-79.html

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