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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

HUL kisses Liril Girls goodbye; turns family way

FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

A walk through time: How HUL climbed the success ladder

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen.    "It's been......

Unilever steps up its India game

The curtains have finally come down on one of the largest open offers by a promoter in an Indian company. At the end of it, the world’s second-largest consumer goods major, Unilever,......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Television -- last resort for Bollywood's heroines?

The news that Preity Zinta had taken up a television show was nothing short of a shocker. While some may say this clearly meant film offers had become few and far in between, the bubbly actress......

When Preity walked barefoot

We asked readers to tell us if they had grown up or studied with movie or television celebrities. And we got a great response!Sharing his memories is Colonel Shrinivas, who was Preity Zinta's......
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  Web results for Liril
10 Facts You Didnt Know About Deepika Padukone

So much has been said about her, yet we fall short of words to describe the marvel of an actress that is Deepika Padukone . She has constantly been... ...

http://www.mensxp.com/entertainment/gossip/27560-10-facts-you-didnt-know-about-deepika-padukone.html
Maruti christens new premium hatchback as Baleno, can it succeed in new avatar?

MUMBAI: Maruti Suzuki's Baleno sedan may have been ahead of time in 1999, but its re-entry into the Indian market in 2015 in a new avatar of... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/48cae0a5/sc/15/l/0Leconomictimes0Bindiatimes0N0Cindustry0Cauto0Cnews0Cpassenger0Evehicle0Ccars0Cmaruti0Esuzuki0Echristens0Enew0Epremium0Ehatchback0Eas0Ebaleno0Ecan0Eit0Esucceed0Ein0Ea0Enew0Eavatar0Carticleshow0C483917240Bcms/story01.htm
Colors, Diamonds, Bathing and Films

Naresh Gupta, Managing Partner and Chief Strategy Officer, Bang in the Middle, takes a look at the brand communication of Colors Infinity,... ...

http://www.bestmediainfo.com/2015/08/adstand-colors-diamonds-bathing-and-films/
How a soap, a model and the lather over a water cascade led to the legend of the Liril falls

Liril, the bathing soap, has been relaunched with a new version of its famous waterfall commercial. By now it is well known that Air India... ...

http://economictimes.indiatimes.com/articleshow/48168590.cms
Hindustan Unilever on Liril

Why did the brand team decide to go back to an old creative idea instead of launching a new one? The spokesperson at Hindustan Unilever explains,... ...

http://www.afaqs.com/news/story/44959_Re-launching-such-brands-is-about-going-back-to-the-roots-Hindustan-Unilever-on-Liril

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