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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

HUL kisses Liril Girls goodbye; turns family way

FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

A walk through time: How HUL climbed the success ladder

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen.    "It's been......

Unilever steps up its India game

The curtains have finally come down on one of the largest open offers by a promoter in an Indian company. At the end of it, the world’s second-largest consumer goods major, Unilever,......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Television -- last resort for Bollywood's heroines?

The news that Preity Zinta had taken up a television show was nothing short of a shocker. While some may say this clearly meant film offers had become few and far in between, the bubbly actress......

When Preity walked barefoot

We asked readers to tell us if they had grown up or studied with movie or television celebrities. And we got a great response!Sharing his memories is Colonel Shrinivas, who was Preity Zinta's......
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  Web results for Liril
How BBDO India won big by doing advertising that went beyond the usual

In 2010, 18 months after it began operations, BBDO India won its first Cannes Lion, a silver in PR for Gillette. The news had barely sunk in when... ...

http://economictimes.indiatimes.com/magazines/brand-equity/cannes-lion-how-bbdo-india-won-big-by-doing-advertising-that-went-beyond-the-usual/articleshow/47878965.cms
7 Bollywood Celebs Who Started Their Careers With TV Adverts

facebook twitter mail gplus Indiatimes virality graph The graph shows how relevant this story is on social networks real-time. 3.4k... ...

http://www.indiatimes.com/entertainment/celebs/7-bollywood-celebs-who-started-their-careers-with-tv-adverts-233082.html
Shoojit Sircar, director of Bollywood hit Piku

Last week, social media was inundated with pictures from Deepika Padukone's success bash for Piku , attended by the who's who of Bollywood. Made on... ...

http://wap.business-standard.com/article/beyond-business/newsmaker-shoojit-sircar-115052101471_1.html
Realty sales help HUL net rise 17% to Rs 1,018cr in Q4

MUMBAI: Hindustan Unilever (HUL), the country's largest packaged consumer products maker, reported a 17% rise in net profit to Rs 1,018 crore in... ...

http://timesofindia.indiatimes.com/business/india-business/Realty-sales-help-HUL-net-rise-17-to-Rs-1018cr-in-Q4/articleshow/47209850.cms

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