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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

HUL kisses Liril Girls goodbye; turns family way

FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

A walk through time: How HUL climbed the success ladder

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen.    "It's been......

Unilever steps up its India game

The curtains have finally come down on one of the largest open offers by a promoter in an Indian company. At the end of it, the world’s second-largest consumer goods major, Unilever,......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Television -- last resort for Bollywood's heroines?

The news that Preity Zinta had taken up a television show was nothing short of a shocker. While some may say this clearly meant film offers had become few and far in between, the bubbly actress......

When Preity walked barefoot

We asked readers to tell us if they had grown up or studied with movie or television celebrities. And we got a great response!Sharing his memories is Colonel Shrinivas, who was Preity Zinta's......
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  Web results for Liril
7 Bollywood Actresses Who Made Us Believe That There Was Nothing Wrong In Marrying Late

India is sure progressing and so are we. But one thing that will remain a bone of contention is a woman's marriageable age. Because, despite... ...

https://in.news.yahoo.com/7-bollywood-actresses-made-us-believe-nothing-wrong-112028373.html
Serving the nation, one bikini at a time

Clean sweep: Before, you could buy any detergent, as long as it was Rin or Surf; the Liril girl (extreme L) took you to a la-la-la land. The... ...

http://indianexpress.com/article/lifestyle/life-style/serving-the-nation-one-bikini-at-a-time/
Present tense, past perfect

K Viswanatham, a Mumbai-based executive in his mid-40s, recalls making a dash to the World Trade Centre in end-2014. HMT, the watch brand that many... ...

http://www.thehindubusinessline.com/catalyst/present-tense-past-perfect/article8855073.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
5 things Deepika Padukone did before entering Bollywood

The Mastani of Bollywood is regarded as one of the finest actresses of tinsel town. But this gorgeous lady, who is now flying high on success, has... ...

http://post.jagran.com/5-things-deepika-padukone-did-before-entering-bollywood-1467090440
Reading patterns of social lights

The rapidly changing Indian society too presents a Chiaroscuroeque picture, of changes, dark and light, in our beliefs, attitudes and behaviour.... ...

http://www.livemint.com/Opinion/0iGcfLAy0jixf7PBYtDpRL/Chiaroscuro-Reading-patterns-of-social-lights.html

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