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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

HUL kisses Liril Girls goodbye; turns family way

FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

A walk through time: How HUL climbed the success ladder

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen.    "It's been......

Unilever steps up its India game

The curtains have finally come down on one of the largest open offers by a promoter in an Indian company. At the end of it, the world’s second-largest consumer goods major, Unilever,......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Television -- last resort for Bollywood's heroines?

The news that Preity Zinta had taken up a television show was nothing short of a shocker. While some may say this clearly meant film offers had become few and far in between, the bubbly actress......

When Preity walked barefoot

We asked readers to tell us if they had grown up or studied with movie or television celebrities. And we got a great response!Sharing his memories is Colonel Shrinivas, who was Preity Zinta's......
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  Web results for Liril
Hop, Skip and a rickshaw ride for Preity Zinta

Preity Zinta who will next be seen in Neeraj Pathak's 'Bhaiyyaji Superhit' alongside Sunny Deol and Ameesha Patel, was spotted with a friend at a... ...
As a young businesswoman, Parmeshwar took on multinationals

Cinthol was nowhere; with her efforts it became the number one brand, overtaking Liril Parmeshwar Godrej passed away in Mumbai on Monday. She... ...
Rakul Pr...

Around June last year, Airtel launched an ad film featuring actress Rakul Preet Singh. Out of nowhere, she became one of the most searched names on... ...
The lady who loves paperwork

By: Malay Desai Small Talk with Dia Mehta Bhupal SoBo's shiniest export to Hyderabad's GVK family has spent years creating artworks from... ...
The lady who loves paperwork

Even before Dia Mehta Bhupal, an ethereal vision in white, enters her sprawling ninth floor living room in a Malabar Hill building, there is much... ...

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