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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

HUL kisses Liril Girls goodbye; turns family way

FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

A walk through time: How HUL climbed the success ladder

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen.    "It's been......

Unilever steps up its India game

The curtains have finally come down on one of the largest open offers by a promoter in an Indian company. At the end of it, the world’s second-largest consumer goods major, Unilever,......

Vintage ads, before Salman, Ash became superstars

One thing our stars have always been good at is selling. No, much as marketers would have you believe, celebrity endorsements don't sell as many more products as they should, but our......

Television -- last resort for Bollywood's heroines?

The news that Preity Zinta had taken up a television show was nothing short of a shocker. While some may say this clearly meant film offers had become few and far in between, the bubbly actress......

When Preity walked barefoot

We asked readers to tell us if they had grown up or studied with movie or television celebrities. And we got a great response!Sharing his memories is Colonel Shrinivas, who was Preity Zinta's......
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  Web results for Liril
7 things you must know about Preity Zinta

Bubby, Brave and Bold- this is what we can call the owner of Kings XII Punjab and Bollywood starlet Priety Zinta. IANS Though... ...

http://www.msn.com/en-in/entertainment/story/7-things-you-must-know-about-preity-zinta/ar-AAbqRnC?srcref=rss
Throwback Thursday 10 iconic Doordarshan ads from 80s and 90s

Sometimes commercials are actually worth watching. Sometimes, they're truly heart-warming, breath-taking even. And sometimes, they touch the core... ...

http://m.hindustantimes.com/television/throwback-thursday-10-most-iconic-doordarshan-ads-from-80-s-and-90-s/article1-1337646.aspx
Liril Fresh Face

KATHMANDU : Liril, the famous international soap brand which also happens to be a household name in Nepal, is back with its popular contest —... ...

http://thehimalayantimes.com/rssReference.php?id=NDUwMjUz
Ageless branding

It was Women's Day this week so we had asked you to name some familiar and enduring women/girl mascots of brands. Here are some, besides the Amul... ...

http://www.thehindubusinessline.com/features/brandline/ageless-branding/article6982877.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Radio One's Shyju Varkey on Ogilvy's Kunal Jeswani

adio One's Shyju Varkey, a MICA graduate, pens down an essay on Kunal Jeswani, a fellow-MICA-ite, recently appointed CEO of Ogilvy. Sometime... ...

http://www.afaqs.com/news/story/43411_Guest-Article-Shyju-Varkey-Kunal-Jeswani-is-one-of-those-rare-supermen

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