Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or... ...http://www.thehindubusinessline.com/catalyst/clean-up/article8130599.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
During a brief stint in advertising, I worked on an AV to publicise an initiative one of our clients, a FMCG, had run in rural Bihar. Agency and... ...http://economictimes.indiatimes.com/magazines/brand-equity/can-indian-fmcgs-do-a-cleanindia/articleshow/50544133.cms
By Priya Nair In the 1890s, William Hesketh Lever, founder of Lever Bros (the precursor to Unilever Plc), wrote down his ideas for Sunlight Soap... ...http://economictimes.indiatimes.com/magazines/brand-equity/brands-without-larger-purpose-end-up-becoming-irrelevant/articleshow/50452193.cms
his is a first-of-its-kind multi-brand behaviour change programme that conveys the collective message of HUL brands to promote the concept of... ...http://www.afaqs.com/news/story/46524_Keep-Haath-Mooh-aur-Bum-clean-urges-HUL-campaign
MUMBAI: The Swachh Bharat Abhiyaan has an ally in India's largest FMCG, Hindustan Unilever. The 'Swachh Aadat, Swachh Bharat' initiative aims to... ...http://economictimes.indiatimes.com/news/company/corporate-trends/hul-comes-on-board-swachh-bharat-aims-to-promote-health-hygiene/articleshow/50034923.cms
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