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Once again! Coca-Cola spins the wheel

  Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtlyTwenty years ago, Coca-Cola, the......

Dettol makes a clean sweep

The brand has gained some 13 million shoppers in the last one year, mostly in Asian markets such as IndiaBritish consumer goods maker RB (earlier Reckitt Benckiser) is in a sweet spot. India, one......

'HUL doesn't believe in cheque-signing philanthropy'

Image: HUL office. Photograph: Reuters Since November 2010, the world's second-largest consumer goods company Unilever has set out to decouple its growth from its environmental impact through......

Global CEOs bullish on India, meet Modi

Image: Intel President Renee James met Prime Minister Narendra Modi in New Delhi. Photograph, courtesy: PIB     FMCG giant Unilever CEO Paul Polman and technology major Intel President......

Brands eye big business from cleanliness drive

Image: Prime Minister Narendra Modi launches the Swach Bharat Mission.   The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the......
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  Web results for Domex
Clean up

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or... ...

http://www.thehindubusinessline.com/catalyst/clean-up/article8130599.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Can Indian FMCGs do a #CleanIndia?

During a brief stint in advertising, I worked on an AV to publicise an initiative one of our clients, a FMCG, had run in rural Bihar. Agency and... ...

http://economictimes.indiatimes.com/magazines/brand-equity/can-indian-fmcgs-do-a-cleanindia/articleshow/50544133.cms
Brands without larger purpose end up becoming irrelevant

By Priya Nair In the 1890s, William Hesketh Lever, founder of Lever Bros (the precursor to Unilever Plc), wrote down his ideas for Sunlight Soap... ...

http://economictimes.indiatimes.com/magazines/brand-equity/brands-without-larger-purpose-end-up-becoming-irrelevant/articleshow/50452193.cms
Keep 'Haath, Mooh aur Bum clean, urges HUL campaign

his is a first-of-its-kind multi-brand behaviour change programme that conveys the collective message of HUL brands to promote the concept of... ...

http://www.afaqs.com/news/story/46524_Keep-Haath-Mooh-aur-Bum-clean-urges-HUL-campaign
HUL comes on board Swachh Bharat, aims to promote health & hygiene

MUMBAI: The Swachh Bharat Abhiyaan has an ally in India's largest FMCG, Hindustan Unilever. The 'Swachh Aadat, Swachh Bharat' initiative aims to... ...

http://economictimes.indiatimes.com/news/company/corporate-trends/hul-comes-on-board-swachh-bharat-aims-to-promote-health-hygiene/articleshow/50034923.cms

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