World football's governing body, FIFA, on Thursday, launched a Hindi Twitter account of the U-17 World Cup, which begins in New Delhi on Friday.
The U-17 World Cup, the first-ever FIFA competition to be hosted by India, launched the Twitter handle -- @FIFAHindi to cater to football fans in the most widely spoken language in the country.
The @FIFAHindi account will offer fans real-time updates on the tournament, take them on a journey across all six venues, as 24 teams compete for one trophy.
The account will also inform fans about important information related to their fan journey such as play-by-play updates, photos from the event, behind-the-scenes videos and share the very best of their user-generated content, as #FootballTakesOver in India.
"At FIFA we are committed to further deepening our engagement with fans around the world, and enabling them to share their love of football. We are very excited and proud to create this new channel," Fabrice Jouhaud, FIFA Chief Communications Officer, said in a statement.
"We know Indian fans are not only excited about the FIFA U-17 World Cup, but are huge supporters of the FIFA World Cup too. So we will be closely analysing the success of this account over the next four weeks."
IMAGE: FIFA under-17 World Cup mascot Khelio
Photograph: AIFF Media