'Asian Lite', a Manchester-based fortnightly focussing on British Asian events and issues, has won the top prize in the newspaper category in the How-Do Awards that celebrate the best in the media industry in the north of England.
The fortnightly, edited by Kerala-origin Anasudhin Azeez, was adjudged the best from a short list of eight journals. The award committee said 'Asian Lite' bucked current trends in declining sales and circulation in publishing and developed innovative solutions to identify new models and revenue streams.
The panel also praised the newspaper's quality, creativity and producing the contents 'appropriate to that target audience'.
Azeez, who hails from Palakkad district in Kerala, said the How-Do award will inspire the editorial team to stick with its policies to bring back the missionary values of journalism.
"Journalism is more than a business and we are trying our best to serve the community in a better way. We follow a strict advertising policy to protect the readers from the clutches of psychics and the sex industry," he said.
"In the papers five-year history, we never took a single advert of psychics, astrologers, faith healers or premium-priced sex chat lines," he added.
