As part of expanding its global reach, leading United States daily the New York Times has launched 'India Ink', an English-language website offering news and analysis about Indian politics, culture, business, sports and lifestyle.
The site, which is The New York Times' first-ever country-specific site for news and information, provides a distinct perspective on news and events that matter most to Indians and those who follow news about India, both on the subcontinent and abroad, the paper said.
"India is a vibrant country with a wealth of urgent news and compelling stories. India Ink is an exciting expansion of The Times's global reach," The New York Times executive editor Jill Abramson said.
"Expanded coverage of India is a natural fit for The New York Times and its global edition, the International Herald Tribune," said Stephen Dunbar-Johnson, publisher of the International Herald Tribune.
"We are delighted to better serve our readers and advertisers in India and abroad who care deeply about news in the region".
India Ink is edited by The New York Times in India and the International Herald Tribune in Hong Kong, led by lead writer Heather Timmons, who has covered business in India for The New York Times for the last four years.
It would feature contributions from New York Times journalists as well as from top writers in India and the Indian diaspora.
"We will be reporting from the Ramlila grounds in Delhi to the boardrooms of Silicon Valley, tracking the triumphs and frustrations of daily desi life and the changes sweeping the nation.
"As we do, we plan to collaborate with readers in new ways, spark new debates and re-think old ones all while producing more of the high-quality news that The New York Times is known for," it added.
With an expanded team in India, India Ink will provide on-the-ground coverage of the world's biggest democracy and of a people who know that "no matter how far they roam, their hearts will always be Indian," NYT said.