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Rediff.com  » Business » Who was Lux soap's first brand ambassador?

Who was Lux soap's first brand ambassador?

April 12, 2007 12:48 IST
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Of firms and brands

C
orporates rule the world of business. So check out what you know about this world. Take the rediff biz quiz and find out.

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1. Which pizza chain has tied up with Hindustan Petroleum to vend pizzas across its petrol stations?
a) US Pizza
b) Pizza Hut
c) Domino's

2. What does the word 'Amul' mean?
a) Delicious
b) Tasty
c) Priceless

3. Which actress was Lux soap's first brand ambassador?
a) Madhubala
b) Devika Rani
c) Leela Chitnis

Wrong! Try again..
Wrong!
The correct answer is Lux.
Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.'
Actress Aishwarya Rai is the current brand ambassador for Lux. Since the 1930s, over 400 Hollywood actresses have marketed the soap to women as a beauty enhancer.
Correct!
Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.'
Actress Aishwarya Rai is the current brand ambassador for Lux. Since the 1930s, over 400 Hollywood actresses have marketed the soap to women as a beauty enhancer.

4. 'Life is One Incredible Journey' is the baseline of which of these?
a) Sita Travels
b) Outlook Traveller
c) Lufthansa

Wrong! Try again..
Wrong!
The correct answer is Outlook Traveller.
A travel magazine from the Outlook group, it was launched in 2000 and carries travel features, planners, maps and lists of hotels and the other details for the travel buff.
Correct!
A travel magazine from the Outlook group, it was launched in 2000 and carries travel features, planners, maps and lists of hotels and the other details for the travel buff.

5. Where did Reliance founder Dhirubhai Ambani work as a gas-station attendant?
a) Abu Dhabi
b) Mumbai
c) Aden, Yemen

Wrong! Try again..
Wrong!
The correct answer is Aden, Yemen.
Starting off as a small time trader, the legendary Dhirubhai Ambani, who passed away on July 6, 2002, changed the stock market in India and built his empire to become India's only private company on the Fortune 500 list.
Correct!
Starting off as a small time trader, the legendary Dhirubhai Ambani, who passed away on July 6, 2002, changed the stock market in India and built his empire to become India's only private company on the Fortune 500 list.

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