The country's largest car maker, Maruti Suzuki India, on Tuesday launched a new version of its small car Estilo with a fuel efficient engine at an introductory price between Rs 3.12 lakh and Rs 3.95 lakh (ex-showroom, Delhi).
The new 998 CC petrol car is equipped with the latest K-series engines, on the lines of the company's other small cars - A-Star and Ritz. "Product upgradation is an integral part of Maruti Suzuki's business strategy and future plans. This is a way to include feedback from the customers and offer better products that match their tastes," Maruti Suzuki India Managing Director and CEO Shinzo Nakanishi told reporters in New Delhi.
According to the Automotive Research Association of India (ARAI), Estilo would run 18.2 km in every litre of petrol.
The company has dropped the very successful brand name 'Zen' from the car as it views that it does not suit the current taste of Indian youth, to whom this car is targeted. The new Estilo would be produced from MSI''s Gurgaon plant, which also manufactures the A-Star and the Ritz. The existing Zen Estilo comes with a 1.1 litre petrol engine.
The company currently produces Bharat Stage-III, Bharat Stage-IV and Euro-V emission norms compliant K-series engines. It produces two different petrol engines - 1 litre (A-Star) and 1.2 litre (Ritz) - from the fully integrated engine manufacturing facility, located at MSI's Gurgaon plant.
Image: S Nakanishi, managing director & CEO, Maruti Suzuki, with Mayank Pareek, executive officer (marketing & sales), at the Estilo launch in New Delhi.
Photograph, courtesy: Maruti Suzuki
