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Rediff.com  » Getahead » Alia, Kajol, Amish say #CottonIsCool

Alia, Kajol, Amish say #CottonIsCool

Last updated on: May 17, 2017 13:02 IST

Smriti Irani's cotton campaign is an instant hit on the Internet.

After her successful #IWearHandloom campaign, union textile minister Smriti Irani is back with a new fashion campaign.

#CottonIsCool aims to promote cotton as a sustainable fabric.

Sharing a photograph of her dressed in a cotton sari, Irani shared: 'I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!'

Within minutes, the campaign took off on Twitter and Instagram with actors, authors and designers sharing their favourite cotton look.

See who all joined the bandwagon.

smriti irani

IMAGE: Smriti Irani championed the use of cotton during summers.
Photograph: Kind courtesy Smriti Irani/Twitter

anita dongre

IMAGE: Ace designer Anita Dongre was among the first few to respond to the campaign.
'Handwoven cotton feels beautiful and so special,' she tweeted.
Photograph: Kind courtesy Anita Dongre

alia bhatt

IMAGE: Fashion label Patine posted this photograph of Alia Bhatt looking pleasant in a printed cotton tunic.
Photograph: Kind courtesy Patine/Instagram

Kajol

IMAGE: Designer Manish Gupta of label Ekam posted an image of Kajol wearing a cotton trench dress from his summer collection.
Photograph: Kind courtesy Manish Gupta/Instagram

shilpa shetty

IMAGE: Designer Arpita Mehta shared an image of Shilpa Shetty wearing a pink cotton and silk sari.
Supporting the campaign, Mehta wrote that cotton is 'soft , comfortable and easy to use and wear fabric with very low maintenance.'
Photograph: Kind courtesy Arpita Mehta/Instagram

swara bhaskar

IMAGE: Stylist Aesha Merchant shared this image of Swara Bhaskar in a striped Arti Vijaygupta cotton dress which she's jazzed up with a statement silver neckpiece.
Photograph: Kind courtesy Aesha Merchant

mona singh

IMAGE: Isha Dhingra of Aikeyah shared a photo of Mona Singh draped in an indigo creation from their cotton line.
Photograph: Kind courtesy Aikeyah/Instagram

hema malini

IMAGE: Hema Malini shared this photograph of her in a white cotton sari and wrote: 'Nothing like fresh cottons to beat the heat.'
Photograph: Kind courtesy Hema Malini/Twitter

kirron kher

IMAGE: Actor and MP Kirron Kher also too shared her cotton friendly look with her colleagues.
Photograph: Kind courtesy Kirron Kher/Instagram

amish tripathy

IMAGE: Author Amish Tripathi joined the campaign with this photograph. 'This is my in-the-mood-for-writing look!' he shared on Twitter.
Photograph: Kind courtesy Amish Tripathi/Twitter