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Advertisements that leave you with a smile

Last updated on: March 29, 2012 09:08 IST

Advertisements that leave you with a smile

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Just three months into 2012, and we have already seen some interesting television commercials. Some give us hope, while others strum an emotional chord by saying happiness is more important the money.

On and all, it seems like a good note to start the year. We can hope it will only get better. Take a look at some best ads in 2012 (in no particular order) and let us know if you agree with us. In case, we have missed out on some please point it out.

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Volkswagen: You'll come back for it
Creative Agenyc: DDB India

Volkswagen is playing with the idea of reincarnation to promote its 'Once in a lifetime opportunity' offer.

The ad features a typical Parsi man who is extremely finicky about keeping his vehicle, Polo, speckles.

What is so different about this ad is that Volkswagen doesn't talk about the offer, but generates curiosity around it, leading the viewers to the showroom for inquires. Well, it's a job well done..is all we can say!

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7 UP: Dil Bole I 'feel' UP
Creative Agency: BBDO

7UP embarks on a journey to bottle India's 'UP'timism! with its new positioning - 'Dil Bole I Feel Up'

As part of the new positioning, the brand has unveiled exciting new packaging for both 7UP and Nimbooz with its new international logo.

The ad film features a dance-off between Sharman and a penguin. Shot in Australia, the film is choreographed by renowned Hollywood choreographer, Simon Lind of Happy Feet 2 fame.

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Tata Docomo
Creative Agency: Draftfcb Ulka

Keeping the humor element alive, Tata Docomo has released a series of ads to highlight its network quality. The tagline rightly reads – switch to the network that will never let you down.

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Nokia Lumia 800 – Amazing Everyday

Nokia launched its Windows phone in December last year. To promote its phone, Nokia Lumia launched its first commercial that put in some odd and out of the ordinary elements in everyday scenes.

Now, the company is taking this forward through various initiatives like viral ads and TVCs that highlights the phone's new features.

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McDonald's Happy Price Menu
Creative Agency: Leo Burnett

This new McDonald's Happy Price Menu campaign promotes the philosophy that one doesn't have to pay a fortune to spread happiness. For just Rs 25 one can share moments that are simply unforgettable. The kids and the bus driver – Dubey-ji – instantly are just perfect and these characters draw an instant connect with the audience.

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IDBI Federal Life Insurance
Creative Agency: Ogilvy & Mather

IDBI Federal Life Insurance's new campaign promotes its child insurance plans, which builds on the tagline - Plan jo fail na ho.

This commercial features two TVCs that talk about how the protagonist had to ditch their plans of becoming professionals like engineers and doctors, because their fathers didn't have adequate money to support the education. The TVC ends with a child's voice-over that advises the viewer to adopt IDBI Federal Life Insurance's child insurance plan and avoid such instances in their child's life.

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Titan – Life is now

'I don't know where am I going...but I like the direction' ...this pretty much sums up the new commercial featuring Katrina Kaif.

She represents today's youth who is always rearing to go, no matter what. They don't like to sit around and mop, but like to take charge. This commercial also highlights the new-age mother-daughter relationship, where the mother is taking tips from the daughter.

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Coco-Cola: Umeed Vali Dhoop Sunshine Vali Asha
Agency: McCann Erickson

In December 2011, the beverage major launched its new campaign – 'Believe in a Happier Tomorrow' – which weaves a world of hope and optimism, with reasons to believe in 'happiness'. The idea is to reassure that the future will usher in times that will be brighter and happier.

The ad sure is riding on a high, as people still recall the commercial when you say Coco-Cola. Hence, we decided to feature it here.

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Vodafone
Agency: Ogilvy & Mather

The adorable pug is back. This time he is playing a wingman, a guard and the best friend.

In a three-part series, Vodafone talks about its new value-added services and network quality. Once again, the ad is supported by a lovely jingle. It won't be long before the new jingle replaces the old Vodafone tune – You and I – as people's favourite ring tone.

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Pepsi – Change the Game
Agency: JWT

This time round Pepsi takes it tagline – Change the game - quite literally. How? They are supporting football by encouraging the youth to take it up as an active sport.

This, a sequel to Change the Game, part one, it seems is the cola major's attempt to strike up a new conversation with its target audience.

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Skoda Rapid
Agency: Saatchi & Saatchi

Skoda Rapid ad campaign titled 'Big Fat Indian Wedding' encapsulates Skoda's proposition of 'Being Thoughtful'. The new TVC creatively blends the needs of great Indian family with Skoda Rapid's simply clever solutions.

The Rapid has been created keeping in mind the Indian customer and marks Skoda's entry in the extremely important C segment.

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Vodafone Blackberry: They are the Blackberry Boys
Agency: Ogilvey & Mather

In 2010, the 'BlackBerry Boys' said out loud that the smartphone was no longer a device for the executives. Now they are back, talking about how they are no longer the 'BlackBerry Boys' because the youth uses BBM service for various purposes, right from sharing pictures to music and many more, which takes them beyond the world of chatting.

What makes the TVC more interesting is that it is shot in a manner that gives the impression of a 'boy-band' music video and is backed by the song, 'They are the BlackBerry Boys' from the earlier 'We are BlackBerry boys'




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