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Mccann Erickson

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Bell Bajao ad campaign wins international laurel

Breakthrough, an organization that uses popular media to advocate women's rights in India and fight for stronger immigrants' rights in the United States, has won the Cannes Silver......

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. Tara Sinha, best known as the......

Did Aamir Khan damage India's brand identity?

DIPP Secretary Amitabh Kant said if the brand ambassador said India is intolerant, he surely is not working as brand ambassador. Image: Prime Minister Narendra Modi with Aamir Khan. Photograph,......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

'It is not uncommon for rivals to work together '

Chuck Brymer, president and chief executive officer of DDB Worldwide, was in India for the DDB Asia-Pacific Summit in Mumbai between March 26 and 28. A packed schedule notwithstanding, he held his......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......

Prasoon Joshi: If you aim to be authentic, you have to borrow from your life

'My parents weren’t very ambitious for my career. All they wanted for me was a secure future. So they figured if someone is paying me for my work and I’m not asking them for......

Lyricist Prasoon Joshi on Delhi 6 and Rahman

Prasoon Joshi, who was in New York recently for the world premiere of Delhi 6, admits that writing lyrics isn't the only challenge he loves while working on movies. He loves to collaborate on the......

Vivek, Urmila campaign against tobacco

Vivek Oberoi, Urmila Matondkar and veteran actor Shashi Kapoor have come together to act in an ad film against the use of tobacco. Saathiya director Shaad Ali has directed the film. It will be......

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World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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