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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST

20 most valuable brands in the world

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While almost all of us have heard names such as Coca-Cola and BMW, but which are the most valuable brands in the world?

Let's take a look at 20 most valuable brands in the world, according to Interbrand.

Source: Business Insider

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Image: Creating a good brand name is difficult.
Photographs: Lucas Jackson/Reuters
Tags: , BMW , Interbrand

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Coca-Cola

Brand value: $77.8 billion

Change from 2011: 8 per cent

Rank (2012): 1

Rank (2011): 1

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Image: Trucks containing cases of Coca-Cola outside a warehouse at the Swire Coca-Cola facility in Draper, Utah.
Photographs: George Frey/Reuters

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Apple

Brand value: $76.6 billion

Change from 2011: 129 per cent

Rank (2012): 2

Rank (2011): 8

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Image: A store worker picks up an Apple iPhone 5 in London.
Photographs: Luke MacGregor/Reuters

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IBM

Brand value: $75.5 billion

Change from 2011: 8 per cent

Rank (2012): 3

Rank (2011): 2

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Image: A man walks past the headquarters of IBM Japan in Tokyo.
Photographs: Toru Hanai/Reuters
Tags: IBM Brand

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Google

Brand value: $69.7 billion

Change from 2011: 26 per cent

Rank (2012): 4

Rank (2011): 4

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Image: Google Conference at Moscone Center in San Francisco.
Photographs: Stephen Lam/Reuters

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Microsoft

Brand value: $57.9 billion

Change from 2011: -2 per cent

Rank (2012): 5

Rank (2011): 5

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Image: Bill Gates with his wife Melinda in Seattle.
Photographs: Anthony Bolante/Reuters
Tags: , Brand , Rank , Microsoft

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GE

Brand value: $43.7 billion

Change from 2011: 2 per cent

Rank (2012): 6

Rank (2011): 5

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Image: GE Money Bank in Prague.
Photographs: David W Cerny/Reuters
Tags: GE Brand

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McDonald's

Brand value: $40.1 billion

Change from 2011: 13 per cent

Rank (2012): 7

Rank (2011): 6

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Image: McDonald's counter staff in Tokyo.
Photographs: Kim Kyung Hoon/Reuters

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Intel

Brand value: $39.4 billion

Change from 2011: 12 per cent

Rank (2012): 8

Rank (2011): 7

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Image: Intel processors are displayed at a store in Seoul.
Photographs: Stringer/Reuters
Tags: , Intel , Brand

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Samsung

Brand value: $32.9 billion

Change from 2011: 40 per cent

Rank (2012): 9

Rank (2011): 17

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Image: Samsung flags are set up at main entrance to Berlin fair ground.
Photographs: Tobias Schwarz/Reuters

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Toyota

Brand value: $30.3 billion

Change from 2011: 9 per cent

Rank (2012): 10

Rank (2011): 11

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Image: A woman walks out from a Toyoto Motor Corp showroom in Tokyo.
Photographs: Yuriko Nakao/Reuters

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Mercedes-Benz

Brand value: $30.1 billion

Change from 2011: 10 per cent

Rank (2012): 11

Rank (2011): 12

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Image: A model stands next to a Mercedes-Benz Concept Style Coupe in Beijing.
Photographs: Jason Lee/Reuters
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BMW

Brand value: $29.1 billion

Change from 2011: 18 per cent

Rank (2012): 12

Rank (2011): 12

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Image: 2013 BMW 6 Series Gran Coupe in New York.
Photographs: Shannon Stapleton/Reuters
Tags: , BMW

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Disney

Brand value: $27.4 billion

Change from 2011: -5 per cent

Rank (2012): 13

Rank (2011): 15

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Image: Passers-by walk in front of the World of Disney store in New York.
Photographs: Keith Bedford/Reuters
Tags: , Disney , Brand

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Cisco

Brand value: $27.2 billion

Change from 2011: 7 per cent

Rank (2012): 14

Rank (2011): 13

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Image: Cisco logo at the technology company's campus in San Jose, California.
Photographs: Robert Galbraith/Reuters

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Hewlett-Packard

Brand value: $26.1 billion

Change from 2011: -8 per cent

Rank (2012): 15

Rank (2011): 10

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Image: Hewlett Packard's French headquarters in Issy le Moulineaux, western Paris.
Photographs: Charles Platiau/Reuters

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Gillette

Brand value: $24.9 billion

Change from 2011: 4 per cent

Rank (2012): 16

Rank (2011): 16

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Image: Procter & Gamble's Gillette shaving foam on display in Chicago.
Photographs: John Gress/Reuters

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Louis Vuitton

Brand value: $23.6 billion

Change from 2011: 2 per cent

Rank (2012): 17

Rank (2011): 18

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Image: A woman shops in a Louis Vuitton store in downtown Shanghai.
Photographs: Carlos Barria/Reuters

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Oracle

Brand value: $22.1 billion

Change from 2011: 28 per cent

Rank (2012): 18

Rank (2011): 20

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Image: Two attendees ride an escalator during Oracle OpenWorld 2012 in San Francisco.
Photographs: Stephen Lam/Reuters
Tags: , Oracle , Brand

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Nokia

Brand value: $21 billion

Change from 2011: -16 per cent

Rank (2012): 19

Rank (2011): 14

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Image: Nokia plant in Oulu, Finland.
Photographs: Lehtikuva Lehtikuva/Reuters

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Amazon

Brand value: $18.6 billion

Change from 2011: 46 per cent

Rank (2012): 20

Rank (2011): 26


Image: Amazon warehouse in Milton Keynes, north of London.
Photographs: Dylan Martinez/Reuters
Tags: Brand , Amazon

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