The world's top brands across sectors might lose between $93 billion and $223 billion because of a data breach, a first-of-its-kind study by Interbrand and Infosys, called 'Invisible Tech, Real Impact', has found. This represents 4-9.6 per cent of their cumulative value. The study gains significance in the backdrop of yet another massive hack, this time of Microsoft's email software, which is estimated to have affected at least 60,000 known victims globally, according to Bloomberg. The study found that there is a long-term impact of data breaches on brands across sectors.
Let's take a look at some of the biggest names in the globe.
This comes at a time when most homegrown companies have been venturing abroad, making acquisitions and organically growing their businesses.
Seven of the top 10 brands, four of the five biggest risers and the one of the few new entrants to the Best Global Brands report are from the tech sector.
Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.
Let's take a look at 20 most valuable brands in the world.
Samsung has been ranked as the fastest growing brand for the second successive year by the global brand consultant Interbrand, which has valued it at $10.8 billion.
Let's take a look at some of the biggest brands in the world.
The Tata group has touched the lives of millions of Indians since the last 100 years.
Let's take a look at some of the most powerful Chinese brands in the world.
Even old fashioned brick and mortar manufacturing companies are waking up to measure their brand equity.
According to a survey by leading brand consultancy Interbrand, Coca-Cola retained the top slot for the ninth year in a row.
How five names in this year's rankings staged their turnarounds
Tata group brands, whose valuation is currently under way, are likely to be valued at about Rs 25,000 crore (about US $6 billion), according to a senior Tata Sons official.
Intel Corp, whose brand presence has been the inspiration of many, is dropping its 37-year-old logo created by the chip giant's founders Robert Noyce and Gordon Moore.
The airline has failed to address fliers' fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet Airways may be headed the Kingfisher way.
More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.
World Cup sponsors are in an awkward position, experts said, because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the long term.
Nokia is hiring software experts, testing new products and seeking sales partners.
Why Kia is keen to drive into India? The Korean automobile maker plans to carve out a niche for itself in the crowded Indian market with its compact sedans and SUVs.
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