There are three factors of particular interest that a breach directly impacts: presence, affinity, and trust. Illustration: Dominic Xavier/Rediff.com The world’s top brands across sectors......
Apple has toppled Coco-Cola to become the best brand in the world, according to a latest study released by Interbrand, a leading brand consultancy. Let's take a look at some of the biggest names in......
Names such as the Tatas, Birlas and Reliance have failed to make it to global brand valuation firm Interbrand's hallowed Global 100 list, which is an annual ranking of the best brands in the......
Technology rules the roost in the brand game. Seven of the top 10 brands and four of the five biggest risers in the Best Global Brands report are from the tech sector. Brands are in the midst of......
Tatas’ brand value grows 12% in the past year, far ahead of Reliance and Airtel. Image: Tatas roped in Lionel Messi as global brand ambassador of Tata Motors. Photograph, courtesy: Tata......
World Cup sponsors are in an awkward position, experts said, because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the......