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Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

How HUL and P&G are shaping their India strategy

While Unilever has been aggressive, both organically and inorganically in the country, P&G’s approach has been about achieving ‘balanced growth’ in terms of top line and bottom......

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. Tara Sinha, best known as the......

What Indian brands don't understand

'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal. IMAGE: The much acclaimed Gillette ad with the daughters as......

GST arm finds P&G India guilty of profiteering

There have been complaints from consumers that the firm has increased the base price of products and then charged the lower GST rate, thereby keeping the MRP of products the same in pre and post......

Lessons brands can learn post Pandya-Rahul fiasco

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......

Gillette slashes Hardik Pandya's contract

IMAGE: Hardik Pandya’s deal with men’s shaving razor Gillette Mach3 Start was slashed. Photograph: Hardik Pandya/Twitter Indian cricketers Hardik Pandya and KL Rahul are facing......

Will Poland's Lewandowski sizzle on biggest stage in Euro 2016?

IMAGE: More heroics, this time at Euro 2016, would boost Brand Robert Lewandowski. Photograph: Adam Nurkiewicz/Getty Images. Poland's Robert Lewandowski has chalked up so many big-game......

Gillette will not renew Woods endorsement contract

Procter & Gamble Co's <PG.N> Gillette brand will not renew its endorsement contract with golfer Tiger Woods, which ends on December 31, a company spokesman confirmed on Thursday. The......

Liverpool change hands after 'penalty shootout'

Liverpool's tortured takeover battle ended on Friday with the owners of Major League Baseball's Boston Red Sox completing their 300 million pounds ($480.8 million) purchase of the Premier League......

Tiger's troubles may be silver lining for sponsors

Nike Inc, Adidas AG and other companies may cut their spending on sports sponsorships after the unrelenting media coverage of pro golfer Tiger Woods' marital infidelity, a Credit Suisse analyst......
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