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'Digital revolution has just begun in India'

Daniel Morel is the chairman and CEO of digital and direct marketing company Wunderman.A WPP entity, Wunderman's operations in India were split into two last year: one catering to global clients......

Marketing has now a new set of rules

'Make the rules,' was the mood on Thursday at AdAsia 2003.At the advertising congress, which has otherwise adopted the theme "break the rules", practically every speaker laid down rules on topics......

Martin Sorrell: 'Massive changes sweeping advertising'

'You have to tear it all down if you want to build something new tomorrow.' Photograph: Adeel Halim/Reuters A new-age digital advertising and marketing services company, S4 Capital, which was......

How Hindustan Unilever plans to fight toxic ads

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The country’s largest advertiser, (HUL), is......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......

Wunderman

News for Wunderman

'Digital revolution has just begun in India'

Marketing has now a new set of rules

Martin Sorrell: 'Massive changes sweeping advertising'

How Hindustan Unilever plans to fight toxic ads

As Sorrell's reign ends WPP stares at an uncertain future

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