Reader Prakash Chavali sends us a photograph.
Failing TRP ratings of game shows like Paanchvi Pass, which is hosted by mega star Shah Rukh Khan has prompted Amitabh Bachchan to enlist the help of bloggers. According to his blog, the superstar said he is puzzled over the falling TRP ratings and asked inputs from bloggers to find out the reasons why.
Commercials aired during the original show time will also be re-run without charging advertisers additional fee, said sources. In other words, an advertiser will get three times more air time on Star Plus for the same amount it had paid originally.
With less than a month to go for the two mega television shows - Kya Aap Paanchvi Pass Se Tez Hai of Star Plus and the BCCI-promoted Indian Premier League on Sony - companies have lined up in right earnest for sponsorship deals with the broadcasters. Star Plus has signed on a string of advertisers for the Shah Rukh Khan-anchored show. These include confectionery brand Halls, Pidilite Industries, Havells India, L'Oreal India, Tata Sky, Parle Products etc
The Railway Minister has arrived in Mumbai to shoot for a special episode of SRK's game show, Kya Aap Paanchvi Pass Se Tez Hai.
After Bidaai stars Sara Khan and Parul Chauhan, it's the turn of other star contestants on Shah Rukh Khan's Kya Aap Paanchvi Se Tez Hai. Rumour is that his closest friends, Karan Johar and Rani Mukerji, will join him on the show this time.
Star Plus has signed up telecom major Airtel as the presenting sponsor for the Shah Rukh Khan-anchored Kya Aap Panchvi Pass Se Tez Hai. According to sources, the deal has been struck at Rs 40 crore. The Airtel deal follows on the heels of its competitor Vodafone signing up as the presenting sponsor for the Indian Premier League on Sony TV.
Unlike KBC-3, where Airtel, MTNL and BSNL were exclusive telecom partners, this time around, the channel is going non-exclusive. The channel is in the process of getting on board almost every telecom service provider, which means that participants need not just call from an Airtel or MTNL/BSNL number.
'India Poochega Sabse Shaana Kaun is a light, happy and breezy show that makes you win money,' Shah Rukh Khan tells us.
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