Disney Star creates new viewership record in high-voltage India Pak match
When the Pakistan innings ended, there were 1.1 crore viewers live on the app and this increased to 1.4 crore viewers during the innings break.
NDTV has sued Nielsen for allegedly manipulating viewership data in favour of channels that were willing to give bribes.
Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on Doordarshan's coverage, said an official. The legal suit would be filed in India within a week, the official added.
An ET NOW advertisement thanked viewers for making it the Number 1; its version had 55 per cent market share, while CNBC had 42 per cent.
This follows the industry's dissatisfaction with the current data provider, TAM Media Research, which has allegedly not been able to deliver data on all the 70 million cable and satellite households.
In a move that will challenge the domination of television viewership rating company TAM (Television Audience Measurement), Prasar Bharati is planning to tie up with rival online rating agency aMap to collect and generate data, which will focus on rural homes across the country.
Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio listenership.
While TAM ratings indicate the popularity of the show has taken a hit, host Shah Rukh still loves the show. He explains why.
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