The deal between Bharti group and Tata Teleservices is yet another example of how swiftly things can change in business.
'I will say all this happened because of ignorance coupled with arrogance,' says G Madhavan Nair.
New players from India and abroad have caught the attention of brand managers.
Analysts say Tatas could sustain their current pace of growth, provided the group's "cash cows", such as TCS and Tata Motors, continue to deliver.
The man who led this journey is 50-year-old Kalanithi Maran, chairman and managing director of the Sun Group.
'Soon enough, we were out shouted. The journalist had a multiple agenda -- he berated the Government, the bureaucracy in general and the UPSC system that selected them.'