Usually, in the western view, corporate success is attributed to efficiency, organisational structure, and scale. R Gopalakrishnan and Harish Bhat argue that philosophy, culture, and the transmission of values are more important for sustaining growth and profitability of an enterprise over a period of time.
Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.
The 'Age of Rage' survey by Tata Salt Lite revealed some startling facts about the causes of stress and anxiety among urban Indians.
Virtually addressing employees of Air India across the globe, he said for the airline to be the best again there will be an organisational redesign, and it will "require a huge transformation, probably the largest transformation and the change all of you would ever go through". The carrier will expand its "outreach both domestically and internationally" and it has the desire to connect India with every part of the globe, he added.
Music composer Abhishek Arora on composing music for the television series Love By Chance.
The Tata group firm has enhanced its product portfolio through "targeted acquisitions" as it aspires to be a formidable player in the FMCG category, said Chandrasekaran, who is also the chairman of Tata Sons. Besides, it has stepped up the pace of innovation across markets in line with consumer trends such as health and wellness and convenience, he said in his message to shareholders in the latest annual report of TCPL.
The organisers have become savvier about marketing the game.
The superhot actor, model and marathoner says women are the key to inculcating India to a healthier lifestyle.
The boxing champ is a complete natural when it comes to facing the camera.
Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar.
Brand associations have helped Priyanka Chopra-starrer gain traction in traditional and digital media.
Bombay House turns evangelist for new Tata products.
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