Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Among the many pearls of wisdom he bequeathed me, this one is probably the most precious: If you don't enjoy what you have created, how will anyone else? Manish Jhaveri remembers the legendary adman Sylvester daCunha.
Amul's advertisements have entertained Indians since decades.
Amul's ads have touched the hearts of millions of Indians since decades.
Cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads since the 1980s.
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
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The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
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