The good part of targeting is that you get information and advertising that is relevant to you. The scary part is that a lot of strangers potentially have access to your private interests.
Interview with Sumanto Chattopadhyay, group creative director of Ogilvy & Mather Mumbai and creative director of its Kolkata unit.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
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