The top Indian male and female finishers will now stand to gain $7,500 each.
The British Olympic track and field legend shared his expertise on what it takes to be a long distance runner.
Ugandan smashed Bekele's 16-year-old record at Monaco Diamond League on Friday.
Sebastian Coe's life was changed by his 1,500m gold medal at the politically riven 1980 Olympics so it came as no surprise to hear him argue on Saturday that a suggested boycott of next year's Sochi Games was misplaced.