News for 'sanrio'

Budget 2026: The Business Of IP Remains Unfinished

Budget 2026: The Business Of IP Remains Unfinished

Rediff.com3 days ago

The Union Budget backs skilling across animation, gaming and comics. But creators and studios confront a hard question: who owns what comes next?

Inside the world's cutest Hello Kitty Bullet train

Inside the world's cutest Hello Kitty Bullet train

Rediff.com28 Jun 2018

The special shinkansen or bullet train will run for the next three months between the western cities of Osaka and Fukuoka from Saturday, the West Japan Railway firm said, hoping that one of the country's most famous exports will boost tourism. Passengers will be in left in no doubt what train they are on, with Hello Kitty smiling down from the shades of every window and adorning every passenger seat cover. Here's a glimpse of what it will be like on board the train and we have to warn you, it's almost too cute to handle.

It's a plane with a difference

It's a plane with a difference

Rediff.com2 May 2012

In October 2005, EVA Air launched a campaign with Japanese company Sanrio to create the "Hello Kitty Jet," featuring the popular Japanese character.