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Saffron Brand Consultants

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Narendra Modi is not Donald Trump

The danger to India's democracy is coming from recourse to mobocracy encouraged by the anti-Modi gang, argues Vivek Gumaste. IMAGE: Prime Minister Narendra Damodardas Modi. Photograph: PTI Photo......

BJP likely to elect new UP CM on March 16

Uttar Pradesh Bharatiya Janata Party legislature party is likely to meet in Lucknow on March 16 to decide who would be the next chief minister of the key Hindi heartland state, days after the......

Has Nagpur replaced Delhi as the de-facto capital?

Devanik Saha wonders if saffronisation of India is on the rise   The capital of any country is generally defined as a place which is the administrative centre of the country and from where......

Amit Shah wins his next gamble

Amit Shah is the man of the moment. The architect of the BJP’s stunning transformation in the Hindi heartland during the Lok Sabha elections has emerged as the CEO of Modi’s political......

'Manmohan Singh has pushed economy back to 1991 level'

Alleging that Prime Minister Manmohan Singh has pushed the country's economy back to 1991 era of economic crisis, the Bharatiya Janata Party on Tuesday hit out at the Congress-led United......

L&T Infotech: 20 years is time for a facelift

L&T Infotech hits the refresh button, rebrands itself as LTI. With a new name, colour palette and business focus, the company looks to break free of its past. How many companies even have an......

Huge OPPORTUNITY exists on branding India: Wally Olins

A few weeks back, image artist Wally Olins, who has handled marquee brands such as LVMH, Coca-Cola, Visit London, the Royal Opera House and East Timor Development Agency, wrote a blog on 'What's......

A 'Saffron' makeover for Left to rebuild image!

The Red bastion of 33 years, which is showing signs of crumbling in West Bengal, is going in for a 'saffron' makeover. The Left Front government has roped in the United Kingdom-based Saffron......

Bruce Dunlop design for Channel 7

With a name like Channel 7, Jagran Television's director Siddhartha Gupta is looking forward to establishing his Hindi news channel as a national rather than a regional brand. In fact, the Dainik......

When you see colour, think of petrol pumps

India's state-owned petroleum companies are borrowing a leaf from a paint company's memorable ad campaign some years ago ("Whenever you think of colour, think of us"). So when you think of Indian......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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