Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
A record-smashing Mirabai Chanu and a perseverant P Gururaja claimed gold and silver respectively as weightlifters lived up to to the pre-event hype and delivered opening day medals for India at the 21st Commonwealth Games, in Gold Coast, on Thursday.
Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.
India badminton team have been accorded the top seed this time and are clubbed with Sri Lanka, Pakistan and Scotland in Group A.
India has huge expectations from these champions. Rediff.com's Laxmi Negi and Norma Godinho glance at their chances at the 2018 Commonwealth Games.
In an unprecedented move, the Rajiv Gandhi Khel Ratna, the country's highest sporting award, will be conferred on four athletes this year. The Sports Ministry announced on Monday that Olympic medalists P V Sindhu and Sakshi Malik will be honoured alongside trail-blazing gymnast Dipa Karmakar and ace shooter Jitu Rai.
Summary of sports events and persons who made news on Friday
A summary of sports events and sports persons, who made news on Monday
Shooters continued to deliver medals for India at the 17th Asian Games with the trio of Heena Siddhu, Rahi Sarnobat and Anisa Sayyed cliching a bronze in the women's 25m pistol event in Incheon on Monday.
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