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Preeti Khicha

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  • Business

Travelocity seek larger pie of online travel space

 Travelocity (part of Sabre holdings) recently unveiled a campaign which plays on the word 'ocity' to draw consumer attention towards the brand.The underlying message of this campaign is the online......

Indian ad market: Appetite for buys on the rise

 The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Amul set to relaunch sports drink Stamina

 To establish a beachhead in the sports drinks market in India, Amul (Gujarat Co-operative Milk Marketing Federation (GCMMF) is gearing up to re-launch its sports drink brand Stamina.The company has......

Welcome to the world of brands!

 1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Gifting gets virtual, and popular

 Yasin Bajiwala, 33, from Bharuch in Gujarat, has a virtual avatar 'London Boy' and spends almost Rs 300 per month on virtual presents. Bajiwala, an entrepreneur by profession, joined the social......

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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