Lionel Messi, arguably the most recognizable player in the Club World Cup, is steering viewership to his underdog team.
Manchester United, winners of the competition in 2017, will have a lot of travelling to do to Eastern Europe after being drawn alongside Kazakhstan side Astana, Serbia's Partizan Belgrade and Dutch side AZ Alkmaar.
It rallied from a 2-0 deficit to draw 2-2 with Chelsea and reach the Champions League final 5-3 on aggregate.