Watch the launch of a new Thamma song called Poison Baby, a dance number with Rashmika sharing the dance floor with Malaika Arora.
With the music industry pushing for growth in the paid subscription segment, Universal Music India anticipates that the Indian market will mature, potentially becoming a highly impactful paid market for music over the next five years.
'I would rather make movies in this universe and build up a loyal fan base over a period.'