Murthy has funded 10 start-ups in India and 3 abroad. Murthy-funded firms like Geodesic, Webdunia, EasyBuy, CareerLauncher, Tulleeho and Pinstorm, his latest venture are today successful companies.
Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian social networking agencies. This is even as big agencies continue to sub-contract work to smaller agencies in India.
Banks and corporations see value in 140 characters.
Of late, net neutrality has generated much debate.
WhatsApp is the factory where data gets collected for Facebook. And, the cost of that data collection is insignificant as against the monetisation happening on the Facebook platform
Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.
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