Apple's screen is still smaller than its main rivals.
It see modest improvements such as a fingerprint sensor.
Apple Inc unveiled a new TV set top box that responds to voice commands and fresh iPhones that sense the pressure of a finger tap, changes which underwhelmed many social media commenters and investors.
The new iPhones are "jam packed with new capabilities and an incredible new design", said Apple chief executive Tim Cook.
The company reports profit of Rs 4500 crore in FY14, up from Rs 446 crore in FY10
An all-new processor that is 40 per cent faster, a camera that combines a wide and telephoto lens to capture images, and the latest iOS 10, have teamed together to get your eyeballs and pockets.
Apple relies heavily on the sale of its flagship iPhones
Apple Inc's embrace of wireless charging for its new Watch may be a defining moment for a technology that's languished for years amid competing standards and consumer confusion.
Users seem to like the idea too: in a recent survey by technology consultancy IHS, 83 per cent were interested in wireless charging; in China, the figure was 91 per cent.