The Nutribic biscuit, first launched in August, found itself in the eye of a storm, owing to copyright and trademark infringement issues.
While green shoots are beginning to emerge, with June sales rebounding to pre-Covid levels thanks to a rural revival, most FMCG chief executives have voiced concerns about localised lockdowns that began in July and have extended into August in some states.
Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.
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