Whether it is protecting its turf in its core utility vehicle segment through new model launches, or stepping up investment in electric vehicles, the Anand Mahindra-led firm is leaving nothing to chance
It is likely to be priced between Rs 8 and Rs 12 lakh
the two segments would be able to push the company's market share in India to over 5 per cent in the next three years.
Rajesh Alva/Rediff.com reveals the good, bad and ugly of the latest MPV from the Mahindra stable.
Currently, Hyundai has 400 dealerships and over 270 rural sales outlets supported by over 1,000 service centers across India.
The new Scorpio came after a gap of 24 months since its last launch, during which the competition launched a slew of products.
The multi-seater vehicle currently runs on BSIII engines.
As other global car makers struggle in India to keep sales consistent, the Korean player has made a heady combination out of design, launches and localisation.
Over 22 passenger and commercial vehicle makers and 18 two- and three-wheeler makers will take part amid proximate security.
Advertisers look at large families as target audience and speak to the 50-year old plus.
Ghosn's partnership with motorcycle and auto-rickshaw maker Bajaj Auto got most publicity.
Renault says that one of the reasons why its sales look muted when compared to its peers is its limited reach.
The Lodgy feels easy to drive, more like a sedan than an MPV.
Car marker leader Maruti Suzuki India is looking at nearly doubling the number of models to 25, including entry into SUV and LCV segments, as it aims a target to sell 3 million cars annually.
Maruti is trying to move up the segment by focusing on premium cars, SUVs and even trucks.
Hyundai's entry-level Santro still packs a punch but, flanked by spunkier siblings, seems worn out.
Honda cars has strengthend market share in India in the past five years.
The industry players couldn't hide their disappointment.
In this industry, a company's strategy needs to be adaptable in order to keep up with the pace of change.
