As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year.
Industry lobby, Mobile Marketing Association, along with other industry bodies, is submitting a proposal to the Telecom Regulatory Authority of India (Trai), opposing the possibility of a 'do-call' registry.
In the information economy, where attention is the currency, marketers can only win their share of attention if they prove to be trustworthy
Trends like bundled offers and 4G-LTE feature phones could become mainstream in 2018
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