Having displaced world leader BMW to claim the numero uno position in the luxury car market in India, the company is confident of achieving 35-40 per cent growth in sales this year against an industry expectation of 10 per cent.
The company attributed the hike to depreciating rupee and rising input costs.
Buoyed by sales in October, the company said it is confident of crossing the sales target of 8,000 units in 2012.
Leading the growth for Audi in India are the Audi Q3, new Audi Q5 and Audi Q7.
Luxury car maker Audi has launched a new version of super sports car R8 in India, priced between Rs 1.35 crore and Rs 1.74 crore (ex-showroom, Delhi).
Audi, the premium car maker from the Volkswagen fold and the latest entrant in the luxury segment, has declared its intention: topple Mercedes Benz from its second spot in the next two years.
"The introduction of Audi A8 L is a landmark achievement for Audi India as it celebrates our past successes and foreshadows future growth," Audi India Head, Michael Perschke said.
Buoyed by a rising demand, German luxury carmaker Audi aims to increase its market share in India to 25 per cent from the present 20 per cent by this calender year-end.
During January-May period, the company's sales went up by 24.8 per cent to 4,096 units from 3,282 units in the same period of 2012.
The answer would have been an unequivocal yes had the A4 been priced more aggressively, says Pavan Lall.
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